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June 2008 ushered in a new era of mobile communications. Apple's concurrent launch of the 3G iPhone and iTunes App Store were instrumental to the formation of a game-changing mobile ecosystem backed by seamless access to mobile content, mobile applications and mobile commerce.
Since the creation of Apple's mobile ecosystem, hundreds of thousands of mobile apps have been developed, billions of apps have been downloaded and countless numbers of mobile use-cases have been created. The change has been so profound that industry titans such as Google, Amazon, Nokia, Research in Motion (RIM) and Microsoft are all now pursuing Apple-like models of their own. What has all of this innovation and change meant for the digital signage industry?
The "Mobile Models You Can Believe" workshop, sponsored by Symon Communications, will attempt to answer this question. Industry experts on the convergence of mobile technologies with digital signage will discuss their real-world convergent implementations and share with event attendees lessons learned - both good and bad.
Presenters include Mikhail Damiani, Blue Bite LLC; Ben Guthrie, Symon Communications; George Saltsman, Abilene Christian University; and David Weinfeld, Screenreach. Steve Gurley of Symon Communications serves as Moderator & Program Coordinator.
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