Social, location and mobile are all interrelated and each plays a role in how you engage with those watching your screens. However, not every interaction needs to be based around social engagement or even utilize cutting edge technology. A simple texting campaign can provide a greater reach and response rate than NFC (Near Field Communication), QR Codes or a social campaign, plus texting is more widely adopted. So why are we so fixated on these new technologies when mobile campaigns/texting are right in front of us?
In this session, you will ...
1. Hear the pros and cons of "en vogue" technologies such as Wi-Fi, Bluetooth, NFC, QR codes and geo location with the benefits of traditional mobile campaigns.
2. Learn tips and tricks for setting up test campaigns and determining which technology is right for your venue, client or campaign
3. Discover why email and mobile still serve a valid role within media and shouldn't be neglected or pushed aside for some of the new "en vogue" technologies
Nikki Baird is managing partner at Retail Systems Research, an industry market intelligence firm specializing in the impact of technology on the extended retail industry. She focuses on trends impacting the consumer-retailer relationship, along with their supply chain and marketing implications. Baird deals with topics ranging from in-store marketing and technology, store performance management, supply chain and multi-channel fulfillment, retailer-manufacturer collaboration, merchandising, to loyalty and promotions management. Prior to co-founding RSR, Baird was an analyst at both Forrester Research and Retail Systems Alert Group, director of marketing for StorePerform, and director of product marketing for Viewlocity. She brings perspective from all sides of the retail technology equation: she served in technology roles at both a large and a small retailer, and she has provided advisory and consulting services for Fortune 500 retailers, distributors, and manufacturers.
Chris Goumas oversees marketing, product and business development for Ecast Network's interactive touchscreen solutions platform. Tapping his extensive experience in place-based media, he works to identify new market opportunities for Ecast to expand its "hybrid" interactive platform. As a nationally recognized expert in mobile marketing for retail, Goumas helps Ecast bring market-defining solutions to customers.
As senior director of marketing for RMG Networks, Chuck Strottman is responsible for driving the company's corporate marketing strategy. He brings a wealth of marketing experience working in both client and agency organizations during the past 15 years. Prior to RMG, he was director of marketing for a specialty retailer, Tween Brands, where he was responsible for the company's Limited Too and Justice brands. He has also served in account management roles with McCann-Erickson, Lowe, Lintas & Partners and Foote, Cone & Belding, where he led international advertising assignments for Microsoft, Sun Microsystems and Kawasaki Motors.
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