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For a refreshing change of pace, this thought-provoking session will be an "anti-presentation presentation," run by and for the audience. No PowerPoint. No prepared pitches. Instead, a panel of digital signage/digital out-of-home (DOOH) experts will field questions on the fly from the audience. The only requirement: Questions should fall under the general heading of "digital signage/DOOH content." Beyond that, anything goes. Templates, advertising, screen zones, interactivity, font sizes. It's all fair game. Panelists' responses will be limited to 60 seconds, or less, to keep the dialogue moving quickly from topic to topic. Anything you've ever wanted to ask about content, here's your chance.
In this session, you will ...
1. Learn how industry veterans solve common digital signage content problems
2. Discover how end users meet the challenges of keeping content fresh and interesting
3. Hear a wide variety of content topics, pain points and solutions
Ken Goldberg is CEO of Real Digital Media, provider of the NEOCAST platform for digital signage. A widely recognized expert in digital signage, advertising, retail technology, operations and customer management, Goldberg is also a founding board member of the Digital Signage Federation.
Craig Huff has worked in graphic and motion design for 13 years and digital signage for the last six of those years. He was production manager for Canada's largest outdoor video billboard company, and later at the new Vancouver Convention Centre, first during the Winter Olympics, for which the center served as the International Broadcast Centre, and then into ongoing operations as the design manager for the extensive 200+ screen signage network, creating content, distributing event information, wayfinding and advertising.
Scott Kushner, founder of MediaPlace, has been creating and delivering customized out-of-home networks for more than 18 years. Media Place is an out-of-home specialty marketing, advertising sales and creative development company. Since then, MediaPlace has rolled out multiple networks in thousands of locations across the country. The company specializes in custom content creation and advertising sales for its DOOH client base.
An international brand communications expert, Anne White has applied her strategic thinking and creative solutions to build meaningful user experiences for more than two decades at the intersection of marketing, entertainment and technology. As PRN's SVP, Content Strategy & Creative, she is responsible for establishing and implementing programming strategy and branding for targeted, mass-reach, place-based networks. She has worked with a wide and diverse list of clients, including Prince, Spielberg, Target, SC Johnson, Canal + US Technologies, DIRECTV, TiVo, Walmart, Medtronic, Best Buy, Aveda and entertainment companies in Asia, Europe and North America.
Industries:
Arts, Entertainment, Recreation
Banking, Finance
Bars, Nightclubs
Casinos
Corporate Communications
Digital Out-of-Home Networks
Educational Facilities
Government
Healthcare
Hotels, Motels, Resorts
Houses of Worship
Museums
Public Spaces
Restaurants
Retail
Stadiums, Arenas
Transportation
Educational Track:
Content University
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