The workplace poses unique content challenges in terms of content creation, ownership and effectiveness. This session focuses on the power of visual communication in the workplace, offering specific strategies for engaging employees with content that is fresh, varied, balanced, and most of all, effective at reinforcing critical workplace topics. Following the instructional half of this session, led by The Marlin Co.'s Frank Kenna, an expert panel of corporate communications practitioners will provide insights from their day-to-day experiences and answers to your nagging questions.
In this session, you will ...
1. Learn why employees aren't paying attention
2. Examine the "Whole Person Concept" and how it impacts employee communication
3. Identify 6 proven strategies for engaging employees
Frank Kenna III is CEO and president of The Marlin Co., which helps companies improve safety, employee morale, productivity and performance through its workplace digital signage products. Kenna is responsible for setting the company's strategic direction and developing new ideas to help industry leaders implement workplace communication programs that motivate employees, change behavior and improve profits.
Chris Bias works in employee communications at the global pharmaceutical company Eli Lilly and Co., where he runs the LillyTV digital signage network - about 1,000 screens in 40+ countries - to communicate to Lilly's 40,000-person workforce. Bias also manages video production for employee communications, produces intranet graphics and works with Lilly's CEO on video, blogs, social media and other CEO communications.
Brian Wood has more than 23 years of operations management experience working various leadership positions at American Airlines and Waste Management. He is currently the Arizona director of operations for Waste Management, responsible for continuous improvement relative to safety, service and efficiency. Wood serves as a board member for several non-profit organizations including Valley Leadership, The Partnership for a Drug Free America (Ariz. affiliate) and the Mesa Arts Center Foundation.