In the age of "all things digital," mobile and interactive technologies are connecting brands to consumers through new channels for longer, more direct dialogues. This session identifies how to use new interactive technologies and mobile strategies to impact the decision-making process, and ultimately increase product selection decisions at the point-of-purchase. This session also explores the latest social media applications that coincide with mobile and interactive technology - all resulting in increased revenue for digital out-of-home (DOOH) networks.
In this session, you will...
1. Gain insight into the top mobile technology applications being deployed in the digital signage industry and how you can execute these in your next marketing campaign
2. Learn how new, interactive technologies track consumer engagement and offer more measurable return-on-investment (ROI)
3. Discover different mobile capabilities that drive customers to in-store promotions
Tim Johnson currently serves as manager for concept development and innovations (CDI) in the AT&T Consumer IT organization. His group's specialty is on retail in-store technologies, with a current focus on interactive experiences and digital signage technologies. Currently, the CDI team is responsible for thousands of interactive displays and digital signs nationwide inside AT&T retail stores. His team also is responsible for the operation and technology supporting the AT&T Human Centered Design (HCD) Usability Center. The HCD Usability Center is utilized by multiple groups in the Consumer IT organization to capture and measure actual end-user perspective for many of the internal and external products and systems. Johnson has been in and around the usability and human factors industry for more than 20 years.
As the founder and CEO of STRATACACHE, Chris Riegel leads the company's strategic direction, technology development and engineering operations. An expert in emerging technologies, STRATACACHE is Chris's third successful startup in his 20 years in systems and networking technology ventures. Possessing a unique combination of technical aptitude and business acumen, Riegel takes great pleasure in making personal appearances at client engagements.
As director of alliances, Russell Young works within SapientNitro's digital merchandising group to establish critical strategic partnerships, originate new business opportunities and manage partner program initiatives. As SapientNitro's representative for The Digital Screenmedia Association, he is strategically engaged with DOOH market leaders, working to establish practices and industry guidelines. Prior to joining SapientNitro, Young spent nine years deeply involved with the digital signage industry, representing Fortune 100 technology companies and speaking at industry events on global trends and technologies.