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home > Digital Signage Expo > DSE 2012 > S9 - Emerging Digital Media Trends

S9 - Emerging Digital Media Trends

1 Hour
DSE 2012


Learn how and where emerging technologies and digital media opportunities are trending. Hear how business intelligence and data analytics are changing decision making in real-time. View successful integrations of mobile, RFID and other new "in-store" technologies. Open your mind to the opportunities provided via multi-touch screens.


In this session, you will...
1. Learn how various vertical markets have integrated digital media and emerging technologies to offer more in the form of solution sets and ROI
2. Learn how hardware, software and service providers are embracing the rapid pace in which trends, technological capabilities and functionality meet
3. Learn how to tackle implementation of what's here and now but maintain flexibility for future growth and innovation


Linda Hofflander has more than 20 years' experience in the consulting, business development, technology and communication industries. She specializes in strategic planning as it relates to the business case, design, deployment and maintenance of digital screen media networks. In 2011, she joined Saddle Ranch Digital as chief strategy officer, driving strategic planning and work plans for digital screen media networks and their content. Past experience includes senior-level and executive positions with several international and national firms including The Handa Group, a digital screen media consulting group; Wireless Ronin Technologies Inc., where she served as vice president and chief marketing officer; John Ryan Performance and others.


A noted public speaker, Hofflander is a recognized expert in digital screen media: digital signage, digital menu boards and interactive touch screens. She lectures and provides coaching and strategic planning support to executives, organizational leaders and employees in harnessing the power of technology based solutions. Her personal work passion is the integration of emerging technologies into digital screen media networks: e.g., mobile, RFID, social media, POS and database.


She is an active member on the Education Board of the Digital Signage Expo. (DSE); and is a member of the Digital Signage Federation (DSF. She sits on the National Board of Directors for the University of Minnesota Alumni Association (UMAA) and is actively involved in the Marketing Communication Committee and the Engagement Committee.


Educational Track:
Digital Signage Fundamentals



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