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home > National Retail Federation > Summit > Summit 2014 Presentation Package Summit 2014 Presentation Package

$495.00 Summit




31 recorded sessions from the 2014 Summit are bundled in the Presentation Package. Sessions are recorded only with speaker permission, so not every session is available. Sessions are not available for individual sale.


Full Conference Attendees receive a $200 discount off the purchase price. Discount will apply during the checkout process.


Session Materials from 2014 Summit are available for FREE.


Included Sessions (Click the title for a 30 second preview)


The SEO Landscape is Shifting, Use New Strategies to Keep Up
Speaker(s): Shawna Hausman (giggle), William Uppington (BloomReach, Inc.)
Wrangle More Dollars from Your Digital Analytics Data
Speaker(s): Brent Dykes (Adobe Systems)
Influencing the Influencer: Marketing to Women Who Rock Social Media
Speaker(s): Kristy Sammis (Clever Girls Collective, Inc.)
A Deep Look into Mobile Attribution
Speaker(s): Shuli Lowy (Ping Mobile)
The Future of Conversion Optimization and Testing
Speaker(s): Chris Goward (WiderFunnel Marketing)
Welcome and Opening Remarks
Speaker(s):Vicki Cantrell (National Retail Federation), Sucharita Mulpuru (Forrester Research)
REI: Blazing Trails to a Real, Alive, and Connected Digital Experience
Speaker(s):Brad Brown (Recreational Equipment, Inc.), Jerry Stritzke (Recreational Equipment, Inc.)
Time to Get Personal on the Customer Journey
Speaker(s): Oren Harnevo (Eyeview), Daniel Moure (, Bernardine Wu (FitForCommerce)
Do You Need a Physical Store?
Speaker(s): Emily Culp (Rebecca Minkoff), Healey Cypher (eBay, Inc.), Dave Finnegan (Orvis), Alan Wizemann (Target)
Responsive Design is Not a Mobile Strategy
Speaker(s): Jason Goldberg (Razorfish), Gary Penn (True Religion Brand Jeans), Brooke Wolf (eBags)
Fast and Free: The Fight for Competitive Advantage in Omnichannel Fulfillment
Speaker(s): Michael Burgess (Hudson's Bay Company), Paul Gormley (Google), Deanna Kaufman (FedEx Services), Sajal Kohli (McKinsey & Company), Jasbir Patel (Walgreen Co.)
10+ Things You Can Do To Make More Money Next Week – Search, Email and Learning to Love Amazon Edition
Speaker(s): Nathan Decker (EVO), Allan Dick (Ecommerce Salons), David Dwek (Metaverse Corporation), Dale Edman (The Wasserstrom Company), Stephan Spencer (Google Power Search)
Attributing Success: Incremental Gains through Applying Cross-Channel Analyses
Speaker(s): David Abbott (The Home Depot), Ryan Gibson (RKG), Eric Gohs (Express), Milton Pappas (The Jones Group)
Innovations in International Expansion--How Brands and Retailers are Using Cross-Border Commerce to Drive Sales
Speaker(s): Celeste Burgoyne (lululemon athletica), Angela Kapp (Advisor and Investor), Andrew Robb (Farfetch)
Conversion Techniques For the Cross Channel, Multi-device Buyer
Speaker(s): Igor Bekker (Alex and Ani), Charles Nicholls (SeeWhy Inc.), Prat Vemana (Staples)
One Customer, One P&L: Breaking Down Reporting and Organizational Silos to Put the Customer First
Speaker(s): Bill Bass (Orchard Brands Corp.), Peter Sheldon (Forrester Research), Paul Zaengle (lululemon athletica Inc.)
Drive More Conversions and Revenue by Leveraging Video and Live Chat
Speaker(s): Justin Foster (Liveclicker), Derek Johnson (T-Mobile USA), Bernard Louvat (TouchCommerce), David Witzig (Sportsman's Guide)
Special Members-Only Keynote: Decoding the New Consumer Mind – How and Why We Shop and Buy
Speaker(s): Kelly Mooney (Resource), Kit Yarrow, PhD (Golden Gate University)
Capitalizing on the Digital Transformation of Commerce
Speaker(s): Michael Rubin (Kynetic)
Digital Retail’s Fast Track Program – Customer Influence on Building Brands
Speaker(s): Katia Beauchamp (Birchbox), Darrell Cavens (zulily), Alon Cohen (Houzz), Matthew Kaness (Urban Outfitters, Inc.)
The Threat to Omnichannel Innovation: How Comfortable Is Your Customer Now?
Speaker(s): Maria Fernandez Guajardo (Formerly with RetailNext Inc.), Dominique Shelton (Alston & Bird LLP
Speaker(s): Rose Hamilton (Pet360), Amy McDowell (BaubleBar), Robert Moore (RJMetrics), Patrick Terrell (PrepSportswear)
Defining Omnichannel for Your Brand: Setting Priorities to Meet Customer Expectations
Speaker(s): Troy Brown (Zumiez), Ratnakar Lavu (Kohl's Department Stores), John Stelzer (IBM)
Even More Things You Can Do To Make More Money Next Week – Mobile Edition
Speaker(s): Allan Dick (Ecommerce Salons), Michael Griffin (Adlucent), Brian Klais (Pure Oxygen Labs), Michael Mace (UserTesting), Rob Sopkic (Sociomantic Labs)
The Internet of Things: What It Means for Retail and What To Do Now
Speaker(s): Bryon Colby (Cornerstone Brands), David Dorf (Oracle Corporation)
Social Marketing: Where Retailers Should Invest Right Now
Speaker(s): Ashley Baxter (Cricket Wireless), Jane Park (Julep Beauty Inc.), Rob Reed (MomentFeed)
Behavioral, Eye Tracking and Emotional Testing – Maximizing Insights to Improve the User Experience
Speaker(s): Jennifer Biefel (Disney Parks), Laura McFadden (Arhaus Furniture), Cathleen Zapata (Precision Dialogue)

More Playlists From This Show
$ 495 Summit 2014 Presentation Package
$ 495 Summit 2013 Presentation Package
REI: Blazing Trails to a Real, Alive, and Connected Digital Experience
Digital Retail’s Fast Track Program – Customer Influence on Building Brands