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When Design Best Practices Become Performance Worst Practices

Online Merchandising Workshop

Tammy Everts

Web Performance Evangelist & Senior Researcher



Recorded at's Online Merchandising Workshop, July 22, 2014.


A surprising number of top-ranked retail sites are making the same three mistakes. These mistakes – ranging from unoptimized feature content to poorly placed call-to-action locations to inappropriate pop-up usage – are profoundly hurting load times and, ultimately, the user experience.


Join us for this session as we discuss each mistake, why it happens, why it's a problem, and how to fix it, through real-world examples from the retail industry.


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