Executive Director & CEO
Director of E-Commerce
Kate Spade Saturday
Dr. Martens AirWair USA
Recorded at Shop.org's Online Merchandising Workshop, July 22, 2014.
Digital commerce is forcing retailers to reinvent their approach to photography and video content. The volumes of photography necessary to support digital merchandising continue to increase exponentially, introducing the need for consistent product readability, color accuracy and replicability into what has traditionally been a very subjective creative service. This session focuses on how retailers, consumer product brands and content providers are fundamentally changing their approach to photography by incorporating systems and workflow processes to optimize the overall effectiveness and scalability of photo and video operations.
Join us as our retail industry experts discuss challenges and outline best practices for how to produce merchandising content that is both effective today and scalable as digital commerce continues to redefine the retail landscape.