Co-Founder and Chief Executive Optimist
Life is good®
Senior Vice-President, Retail Industry Business Unit
The Cult Branding Company
Recorded at Retail’s BIG Show, January 14, 2014.
The most effective approach to working with your customers’ subconscious is to have clear knowledge of your brand’s company culture and core values. In this Keynote, peer inside one of today’s most optimistic brands, Life is good®, and discover how to bring that thriving positive energy to your brand experience. Inspire associates within the organization to live your core values, and develop a quantifiable retail experience that ensures consumers feel your brand’s value and vision. Bert Jacobs shares his experiences and insights on building a multinational retail brand from the ground up with a simple affirming message – Life is good®.
Introduction - 0:00 Lori Mitchell-Keller - 1:33BJ Bueno - 7:17Bert Jacobs - 14:53Discussion - 42:28