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home > National Retail Federation > Retail's BIG Show > Optimism, Compassion and Joy: How Selling the Right Mindset Can Grow Your Brand

Optimism, Compassion and Joy: How Selling the Right Mindset Can Grow Your Brand

01/14/2014
I
$0.00
Retail's BIG Show
 

Bert Jacobs

Co-Founder and Chief Executive Optimist

Life is good®

Lori Mitchell-Keller

Senior Vice-President, Retail Industry Business Unit

SAP

BJ Bueno

Founder

The Cult Branding Company

 

Recorded at Retail’s BIG Show, January 14, 2014.

 

The most effective approach to working with your customers’ subconscious is to have clear knowledge of your brand’s company culture and core values. In this Keynote, peer inside one of today’s most optimistic brands, Life is good®, and discover how to bring that thriving positive energy to your brand experience. Inspire associates within the organization to live your core values, and develop a quantifiable retail experience that ensures consumers feel your brand’s value and vision. Bert Jacobs shares his experiences and insights on building a multinational retail brand from the ground up with a simple affirming message – Life is good®.

 

 

Introduction - 0:00
Lori Mitchell-Keller - 1:33
BJ Bueno - 7:17
Bert Jacobs - 14:53
Discussion - 42:28

 


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