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home > Digital Signage Expo > DSE 2012 > S27 - Cross-Channel Integration - Integrating Digital Signage Into a Single Holistic Digital Communication Solution

S27 - Cross-Channel Integration - Integrating Digital Signage Into a Single Holistic Digital Communication Solution

1 Hour
DSE 2012


According to a recent RSR survey, brand marketing executives are looking for holistic digital marketing solutions that bring together digital signage, mobile, online (email, social networks, etc.), broadcast and print strategies into a single personalized and relevant communication to the digitally empowered shopper/consumer. This presentation will outline a case study/vignette to show how this can be achieved.


In this session, you will ...
1. Learn why and how to design and implement a holistic, cross-channel and measurable digital communication solution
2. Gain insight via a brand case study used to support the design and implementation as well as provide reasons for implementing a holistic solution
3. Discover the sales and cost savings resulting from this approach/process and how they validate the design and business objectives


From his experience as a creative designer, Bryan Meszaros has always had a passion for digital media. His first introduction to DOOH came in 2000 while working with MarketSource Corp. in developing the first university-based digital signage network in the United States called Campus Central. After leaving MarketSource in 2002, Meszaros went on to form the retail media consultancy OpenEye, where he presently serves as the managing director. From the start, OpenEye experienced global success. In 2005 the company expanded its operation into London (UK) & Auckland (NZ) and was also awarded one of the first ever DIGI Awards for its work with Regency Duty Free (The Nuance Group). Over the years, OpenEye has worked with such high-profile organizations as Apple, FITCH, American Eagle Outfitters, Banco Santander, McDonald's New Zealand, Vodafone and The Corcoran Group. In 2008, OpenEye was instrumental in developing an award-winning digital wayfinding application for the Smithsonian Institution National Museum of Natural History.


Adrian Weidmann is the founder and communications architect at StoreStream Metrics LLC. He bridges the ‘business objective' communication gap between the chief marketing officer and retail IT. With more than 28 years of experience introducing emerging digital media technologies and business solutions designed for video, audio and graphics production and strategy, Weidmann now assists brands and retailers designing and implementing intelligent, integrated omni-channel marketing communication and merchandising solutions driven by digital media. He assists brands, retailers and their agencies to realize the full potential of integrated multi-channel and interactive digital media solutions to enable integrated marketing conversion with measureable results.


Advertising Agencies
Brand Marketers
Educational Track:
Ad Agencies & Brand Marketers



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