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REI: Blazing Trails to a Real, Alive, and Connected Digital Experience

10/10/2014
I
$0.00
Shop.org Summit
 

Recorded at Shop.org 2014

 

REI: Blazing Trails to a Real, Alive, and Connected Digital Experience

 

Sucharita Mulpuru
Vice President, Principal Analyst
Forrester Research
Brad Brown
SVP, Digital Retail
Recreational Equipment, Inc.
Jerry Stritzke
President and CEO
Recreational Equipment, Inc.

 

REI is well-known for its passionate customers who love to explore the outdoors and challenge their limits. They flock to REI stores seeking inspiration, guidance and an opportunity to share their love of the outdoors with other gearheads. Even a novice adventurer is caught up in the enthusiasm of the co-op’s trusted “green vests” when they walk into an REI flagship and believe they, too, can climb Mt. Rainier, thru-hike the Appalachian Trail or run a marathon. The challenge for REI’s team is bringing that compelling in-store experience to digital places with authenticity and creativity. Hear Jerry Stritzke, REI’s president and CEO, and Brad Brown, SVP, Digital Retail, discuss the trail REI is blazing to bring the outdoors to digital.

 


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