recorded at Shop.org 2014
Digital Retail's Fast Track Program - Customer Influence on Building Brands
Katia BeauchampCo-Founder and co-CEOBirchbox
Retailers talk a good game about customer-centricity and the importance of the customer experience to their business. Those that are most successful leverage an acute focus on their customers to help shape their decision making and evolve their brands. Powered by short, fast-paced presentations and an interactive Q&A panel, this Keynote program features an eclectic mix of innovative brands within and parallel to the retail industry, whose leaders embrace their customers’ influence to guide the path of their businesses and remain fresh and relevant among a crowded digital landscape. Presentations examine customer-centricity’s impact on business model evolution, company culture, strategic investments, and growth strategies, among other corporate directives.