Thank you This live web event has ended. Thank you for attending. Contributors Ken Holsinger, Senior Vice President – Data Solutions, Freeman Ken has over 25 years of experience in technology, media and event production as a lead executive, consultant, and speaker. He has served on the executive team in various roles for several different organizations. In addition, he has a background in event management, facility design, and start-up operations. Ken’s experience in online video for training and virtual events is vast. Ken led the development of one of the largest online streaming video platforms for Subject Matter Experts in Healthcare, Wellness, and Technology. After the tragic events of 911 Ken and his team helped to build some of the largest video conferencing and telepresence platforms for corporate, healthcare and government agencies to enhance virtual communications. Ken currently leads the Data Practice for Freeman bringing together teams that are building innovative data tools for integration and business intelligence, with data science, consulting, research, and industry benchmarking. These teams work with clients all over the world to drive decisions, improve results and measure their marketing efforts. Kimberly Hardcastle-Geddes, Chief Marketing Strategist, mdg, A Freeman Company As chief marketing strategist of mdg, the nation’s leading marketing and public relations agency specializing in audience acquisition, Hardcastle-Geddes and her team provide solutions that increase attendance and exhibitor participation for several of the largest and most successful events in the country. Kimberly has worked in both the United States and Europe, holds a Master of Science in Business Administration with an emphasis in Marketing and has 19 years of event industry experience. She is an IAEE Krakoff Leaders Institute alumna, a columnist for PCMA’sConvene magazine, and a frequent presenter of industry seminars on strategic marketing planning. She’s also a mom, runner, reader, and, as of 2 weeks ago, avid Netflix-watcher and cookie-eater. David Saef, CTSM Gold, Senior Vice President Strategy, Freeman David is a leader of our strategic advisory practice to association executives, event organizers and corporate marketers. As associations lead, David has directed engagements to develop multiyear event and association strategies that transform experiences and deliver business results. Prior to Freeman, David led the GES Global Strategy team from 2007 to 2018. Through his leadership, GES Strategy launched new strategic planning, audience research and acquisition, experience design, portfolio planning, event audits, sponsorship strategy and activation, measurement and event intelligence services focused on membership organizations and associations. From 2007-2013, David led Strategy & Marketing as well as planning and acquisitions for GES. Prior to this, he spent seven years with L.E.K. Consulting in the firm’s London and Chicago offices. David serves as an executive board member at BPA Worldwide, a nonprofit auditor of media circulation, events and sustainability practices. He is a frequent industry speaker at IAEE, PCMA Convening Leaders, Exhibitor Live, HCEA, IMEX and Large Show Roundtable.David earned an MBA from The Wharton School and an M.A. of International Studies from the Lauder Institute at the University of Pennsylvania. He received his B.A. in Russian and Soviet studies from Harvard College.