The crucial element of any successful event marketing is a data-based strategy. However, data is often seen as being unattainable, complicated, or intimidating. We’re simplifying data-driven event marketing to help you create effective marketing campaigns.
During this webinar you’ll learn:
- What is digital event marketing and why it’s important
- What data to use
- How to create meaningful data and enhance reporting
- What is a digital audit and why you need one
- How to define audience segments and key engagement channels
- How to target (and retarget) channels based on audience segments