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01.17.18 How to Boost your Event Marketing with Digital & Data

The crucial element of any successful event marketing is a data-based strategy. However, data is often seen as being unattainable, complicated, or intimidating. We’re simplifying data-driven event marketing to help you create effective marketing campaigns.

During this webinar you’ll learn:

  • What is digital event marketing and why it’s important
  • What data to use
  • How to create meaningful data and enhance reporting
  • What is a digital audit and why you need one
  • How to define audience segments and key engagement channels
  • How to target (and retarget) channels based on audience segments